Culinary enthusiasts, stand clear. This is not a conversation for you if your uniform comprises a toque, a fillet knife and a set of spoons. Also, stay away if you know about more than three cuts of beef, for I can remember none. Oh hell, tenderloin just popped into my head. So did the rib. Shit. Let's keep it short. Cooks, please stay away, especially if you sound, look, or even remotely behave like Gordon Ramsay. He's one Brit I'm petrified of.
Aha, so brioche, as a Google search will tell you, is a type of bread that the French concocted with flour, sugar, yeast, eggs and butter. Loads of butter. It's soft, fluffy, airy, utterly, butterly delicious *Amul*, but wait. It's also the sort of thing that will grab eyeballs at a flashy supermarket near you. Because brioche? What's that? Curiosity kicks in and soon, your shopping cart is cradling this fancily named bread all the way to the billing counter. Higher things in life, you see?
It's humbling sometimes, to have the privilege of experiencing the finer things. Especially when you've seen your family rise from modest means to a life of comfort, if not opulence. But words like brioche, ganache, gateau, au revoir and the likes make your scalp itch. After you're done scratching, I wonder how anyone stays away from Googling what these eclectic words mean. The other day, Farroq Bulsara was crooning over a bottle of Moet and Chandon kept in some pretty lady's cabinet. Heck, who's going to tell you that M&C is a brand of champagne you cannot yet afford? Maybe soon, but goodness, these lyricists, their novel tastes and high-flying lexicon.
Just as a side-note, any song penned by Freddie Mercury will send you sprinting to your rusty-old Oxford mini-dictionary. Fancy words all around, but they paint a stunning picture when you put them into perspective. Back to brioche then. Save for the upmarket name and a little bit of its basic composition, the borderline haughty Brioche isn't that different from the humble paav that cocoons your wada. It's flour, fat, eggs, sugar and yeast. You're telling me that a Modern, Wibbs, Brittania or *insert your favourite bread brand* can't add some extra eggs and butter to their bread dough and sell you a slightly 'premium' loaf of bread wearing a slightly amped-up price-tag? Apparently not, and strangely so.
Actually, not so strangely so. Think of it. Would you pay Rs 150 for a loaf of bread that has 'Modern' written on it? Or for that matter, any brand that sells a relatively plebian variety of bread? In your head, it would be a bit like paying BMW price for a Hyundai. The Korean underdog is possibly more thrilling than its Bavarian competitor, but you wouldn't buy it. Nor would you buy the idea that Hyundai can make an automobile superior to a German brand. That might soon change, though. You see, the Koreans have smartly roped in ex-BMW staff to give their cars some extra oomph. That rant some other time.
But yeah, the truth is that a brand name could make all the difference to your bank balance. The more tongue-contorting the name, the more substantial the dip in your savings. The chaps even spelled their names wrong. Look at Bvlgari, Versace (sounds Gujarati to me), DKNY (as in Don't Know Why?), FCUK (COME ON! At least spell this right, people!). People gift their credit cards to these folks. Don't even get me started on the ones that sound funny. One second. Jimmy Choo? What were they thinking?
Let's stop here, because it's all in a lighter vein. You really came here in search of the perfect Brioche recipe, didn't you? Sorry to disappoint. Jokes aside, our collective obsession for 'feel-good' products has turned into a bit of a joke; screw the puns. Once upon a time, premium was the amount you paid to save your arse from a stratospheric hospital bill; or your family's arse in case you kicked the bucket a little early. Now, 'premium' has become part of a marketer's nuclear arsenal. Everything's got to be premium. The seat fabrics in your car, the biscuits, the shoe polish, the underwear, ice-creams, cooking oil, goodness knows, even bottled water I suppose. How?
No one asks 'Why', that's how. *fin*
Aha, so brioche, as a Google search will tell you, is a type of bread that the French concocted with flour, sugar, yeast, eggs and butter. Loads of butter. It's soft, fluffy, airy, utterly, butterly delicious *Amul*, but wait. It's also the sort of thing that will grab eyeballs at a flashy supermarket near you. Because brioche? What's that? Curiosity kicks in and soon, your shopping cart is cradling this fancily named bread all the way to the billing counter. Higher things in life, you see?
It's humbling sometimes, to have the privilege of experiencing the finer things. Especially when you've seen your family rise from modest means to a life of comfort, if not opulence. But words like brioche, ganache, gateau, au revoir and the likes make your scalp itch. After you're done scratching, I wonder how anyone stays away from Googling what these eclectic words mean. The other day, Farroq Bulsara was crooning over a bottle of Moet and Chandon kept in some pretty lady's cabinet. Heck, who's going to tell you that M&C is a brand of champagne you cannot yet afford? Maybe soon, but goodness, these lyricists, their novel tastes and high-flying lexicon.
Just as a side-note, any song penned by Freddie Mercury will send you sprinting to your rusty-old Oxford mini-dictionary. Fancy words all around, but they paint a stunning picture when you put them into perspective. Back to brioche then. Save for the upmarket name and a little bit of its basic composition, the borderline haughty Brioche isn't that different from the humble paav that cocoons your wada. It's flour, fat, eggs, sugar and yeast. You're telling me that a Modern, Wibbs, Brittania or *insert your favourite bread brand* can't add some extra eggs and butter to their bread dough and sell you a slightly 'premium' loaf of bread wearing a slightly amped-up price-tag? Apparently not, and strangely so.
Actually, not so strangely so. Think of it. Would you pay Rs 150 for a loaf of bread that has 'Modern' written on it? Or for that matter, any brand that sells a relatively plebian variety of bread? In your head, it would be a bit like paying BMW price for a Hyundai. The Korean underdog is possibly more thrilling than its Bavarian competitor, but you wouldn't buy it. Nor would you buy the idea that Hyundai can make an automobile superior to a German brand. That might soon change, though. You see, the Koreans have smartly roped in ex-BMW staff to give their cars some extra oomph. That rant some other time.
But yeah, the truth is that a brand name could make all the difference to your bank balance. The more tongue-contorting the name, the more substantial the dip in your savings. The chaps even spelled their names wrong. Look at Bvlgari, Versace (sounds Gujarati to me), DKNY (as in Don't Know Why?), FCUK (COME ON! At least spell this right, people!). People gift their credit cards to these folks. Don't even get me started on the ones that sound funny. One second. Jimmy Choo? What were they thinking?
Let's stop here, because it's all in a lighter vein. You really came here in search of the perfect Brioche recipe, didn't you? Sorry to disappoint. Jokes aside, our collective obsession for 'feel-good' products has turned into a bit of a joke; screw the puns. Once upon a time, premium was the amount you paid to save your arse from a stratospheric hospital bill; or your family's arse in case you kicked the bucket a little early. Now, 'premium' has become part of a marketer's nuclear arsenal. Everything's got to be premium. The seat fabrics in your car, the biscuits, the shoe polish, the underwear, ice-creams, cooking oil, goodness knows, even bottled water I suppose. How?
No one asks 'Why', that's how. *fin*